Sport for Business 20/20 took place at Ulster Bank HQ in Dublin and was a huge success with 20 imaginative and very relevant sporting programmes for 2014 presented to a group of more than 20 business leaders interested in using the power of sport to connect with audiences.
The single presentation voted as being the most effective by those in attendance was that of Paralympics Ireland who are looking to build on the success of London 2012 by attracting new commercial partners on the Road to Rio. Patrick Haslett is pictured receiving his award from Rob Hartnett, founder of Sport for Business. The unique trophy was produced for the event by Ruth Liddle of Created.